THIS IS WHAT I’VE BEEN DOING ALL THESE YEARS:


Free-lance Fashion Design & Creative Consultant - Self employed (Amsterdam)

October 2019 - Present

Creative Manager & Fashion Freelance Consultant

・Managing new projects in the denim creative industry in collaboration with other designers in Holland (Studio Bakker-“Common Threads”).

・Free-lance consultant for the Fashion Academy Willem de Kooning in Rotterdam. Guiding fashion students with their final projects.

・Guest consultant for the Eindhoven Design Academy, providing feedback to the students with their graduation projects.

・Design Managing an entrepreneurial project, including product design, campaign design, distribution, e-commerce presence and social media marketing (Love, Nena Jewellery).


G-STAR RAW (Amsterdam)

August 2014 - September 2019

Category Design Manager

・Denim senior designer and coordinator of both men and women’s denim collections.

・Responsible in organising and leading the team, overseeing the design process in order to fulfil the creative expectations of the brand.

・Working together with all departments (Atelier, PD, MD, and Designers from other categories).

・Preparing and successfully making presentations to management in order to get approval on new designs and functions needed.

・Traveling to suppliers following up on protos and production samples and being key of improving the communication process.

・Providing information for campaign and product communication purposes.


V.E.R.A., (Amsterdam)

March 2012 - July 2014

Free-Lance Trends & Product Consultant

・Denim Specialist working directly with suppliers overseas.

・Providing my experience in trends and new developments so they can obtain more opportunities with their clients/brands.

・Organising shopping trips and sourcing for inspiration on new trends.

・One of a kind designs and tech packs (washing directions, fabrics and new fits included).

・Following up on the development of the samples in order to ensure success for the supplier.


ONLY Bestseller Fashion Group, (Amsterdam - Beijing)

March 2008 - February 2012

Design Manager

・Denim design manager responsible for a team of five Designers based in Beijing.

・Working from the Amsterdam office with the creative director of the brand to build a strong European fashion influence.

・Creating together the denim collection keeping a fluent communication with the team.

・Reaching deadlines and building a trendy image in the chinese market based on European trends.

・Achieved an extremely successful sales performance keeping the Denim category in first place throughout the company’s ranking.


STRADIVARIUS, Inditex, (Barcelona)

March 2006 - December 2007

Design Manager

・Responsible for managing the denim team of five designers.

・Successfully reaching deadlines, following the sales of the department and constantly researching trends.

・Controlling all samples and communicating with suppliers (national and overseas).

・Maintaining a fluent dialogue with other departments within the company and working with the buyers to fulfil the demands of the market.


LOOK & DESIGN , Fashion Studio, (Barcelona)

June 2002 - February 2006

Women & Menswear Designer

・Responsible for designing the collections of multiple international brands within different markets such as Denim (Liberto, Cromostile, 2Play, BadBoy), Sportswear (Pony, Royalwear, Stu, Puma) and Technical Sport (Descente, Monplay, Kappa).


C.A.U.S., Color Association of the US, (New York)

September 2001 - December 2001

Internship Designer

・Researched constantly for new and upcoming trends by taking pictures, visiting museums, art galleries and new stores in NY.

・Responsible for writing about the trends in the bi-monthly newsletter for the company clients.

・Helping the owner with preparing presentations for clients.


VER, Topyed Group, (Buenos Aires)

December 1999 - July 2001

Kidswear Designer, Head of Collection

・Responsible for the complete creation of the Kidswear collection, reaching the deadlines, analysing the trends, designing each garment, and following the samples until they were ready for production.

・Established a younger and fresher look in the collection thus increasing the sales and updating the image of the brand.


EDUCATION

B.A. in Fashion Design, University of Buenos Aires U.B.A. 1995-1999

“Silkscreen Printing”, continuing education, Parsons, New York, Fall 2001.

“Window Display Design”, continuing education, Parsons, New York, Fall 2001.

“Machine Knitting I & II”, continuing education, F.I.T., New York, Fall 2001.

“Creating a Collection” continuing education, Alfie Studio, Buenos Aires, 2001.

“Fabrics & New Technologies” seminar, DOMUS Milan Academy, 1999.

“Lingerie and Bathing Suits Patterns” course, CETIC Institute, Buenos Aires, 1996.